From today, John Lewis
will be celebrating the nation's favourite things, pastimes and quirks
with a summer-long campaign that will shine a spotlight on the best of
British life, design and culture. It will include a Summer Season series
of events and workshops that will be John Lewis's biggest ever
programme of customer activity – hundreds of events with over 100 of the
nation's best-loved home-grown brands.
Launching today and running until Sunday 20th August, national treasures will be brought to life across all 48 John Lewis shops and online at johnlewis.com. John Lewis asked the nation what British summertime means to them and worked with British illustrator Paul Thurlby to create this humorous, celebratory, summer campaign.
Peter Cross, director of customer experience at John Lewis, says: "There's nothing quite like the Great British summer. While we may be a nation of shoppers, pet-lovers and tea-drinkers all year round, there's something about the summer that makes everything a bit more special. It's the time when ice creams by the seaside, long afternoons in packed-out parks and grabbing an umbrella (just in case) become our national pastimes. In fact, we'd go so far as to call them our national treasures. That's why John Lewis has put together a programme of special events and experiences in collaboration with your best-loved home-grown brands. All of our favourite things. All summer long."
Read More at http://www.furniturenews.net/news/articles/2017/04/1847042942-john-lewis-launches-summer-campaign-best-british-life
Launching today and running until Sunday 20th August, national treasures will be brought to life across all 48 John Lewis shops and online at johnlewis.com. John Lewis asked the nation what British summertime means to them and worked with British illustrator Paul Thurlby to create this humorous, celebratory, summer campaign.
Peter Cross, director of customer experience at John Lewis, says: "There's nothing quite like the Great British summer. While we may be a nation of shoppers, pet-lovers and tea-drinkers all year round, there's something about the summer that makes everything a bit more special. It's the time when ice creams by the seaside, long afternoons in packed-out parks and grabbing an umbrella (just in case) become our national pastimes. In fact, we'd go so far as to call them our national treasures. That's why John Lewis has put together a programme of special events and experiences in collaboration with your best-loved home-grown brands. All of our favourite things. All summer long."
Read More at http://www.furniturenews.net/news/articles/2017/04/1847042942-john-lewis-launches-summer-campaign-best-british-life
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