Furniture retailers find that engaged online consumers result in
web conversions; a High Point Market Seminar “5 Ways to Drive In-Store
Sales From Your Website” from PERQ offers roadmap for success
Personalized website experiences are driving more consumers into furniture showrooms, according to a case study
from PERQ, a leading technology marketing provider. Although online
shopping is on the rise, when it comes to furniture, consumers still
prefer showrooms to be an integral part of their shopping experience;
however, furniture retailer websites – which are the first touch point
for customers – are failing to attract and engage consumers during their
initial online research, and may ultimately lose them to competitors or
pure-play online retailers.
Next week, PERQ, who are experts in online consumer engagement and behavior, will present a roadmap for better consumer engagement in a seminar entitled “5 Ways to Drive In-Store Sales From Your Website” during High Point Market. In conjunction with the seminar, PERQ will release an eBook, ENGAGE: Turn Website Traffic into In-Store Sales, which can help furniture retailers achieve more online success.
“As rumors of a bricks-and-mortar Amazon.com showroom and the already existing One Kings Lane showrooms prove, people want to see, touch and feel the furniture they bring into their home,” said Scott Hill, PERQ’s co-founder who will be presenting the seminar. “But it is also true that the majority of consumers are going online first for all their shopping experiences, from furniture to cars, which is why it is imperative that furniture retailers begin creating relevant interactions with consumers on their websites during the crucial online research phase. We can help retailers understand how to do this.”
Seventy percent of buyers are shopping online to research their purchases and the average furniture shopper has cut back their showroom visits from 5 to 6 per Saturday morning to just 1.8. According to Hill, retailers who implement PERQ technology to ‘virtually’ guide their websites into having relevant, real-time interactions with visitors are experiencing a 1,000% uplift in web engagement. For example, if a customer is looking for a sofa, the website will engage with her/him about sofa preferences and/or special offers on sofas versus randomly offering up a mattress deal, while also asking the customer questions to gain greater understanding into his/her needs.
“With PERQ, we’re now able to track which website visitors are converting into in-store buyers,” said Jon Greenbaum of Washington-based Greenbaum Home Furnishings. “And we’re seeing a huge increase in engagement on our website – inquiries are up by 162% and the time consumers are spending on our site has increased by 11%.”
In a recent case study of another furniture retailer using PERQ’s FATWIN Web Engagement platform, the retailer reported a 544% increase in web engagement, as well as a 5x increase in the amount of data collected versus a static form – all of which helped convert those online visitors into showroom customers.
“Creating a successful website is not a mystery – it’s as simple as replicating your successful showroom tactics online. In store, you interact with customers – answering questions and engaging them a little deeper to keep them moving down the buying funnel – your website can do the same,” says Hill. “Interaction helps customers feel more comfortable and ask more questions – if you just give them a static web form, you are driving consumers are away from your website.”
Source From : http://www.pressreleaserocket.net/personalized-website-experiences-key-to-moving-online-consumers-into-furniture-showrooms/
Indianapolis, IN (PRWEB) April 18, 2017
Next week, PERQ, who are experts in online consumer engagement and behavior, will present a roadmap for better consumer engagement in a seminar entitled “5 Ways to Drive In-Store Sales From Your Website” during High Point Market. In conjunction with the seminar, PERQ will release an eBook, ENGAGE: Turn Website Traffic into In-Store Sales, which can help furniture retailers achieve more online success.
“As rumors of a bricks-and-mortar Amazon.com showroom and the already existing One Kings Lane showrooms prove, people want to see, touch and feel the furniture they bring into their home,” said Scott Hill, PERQ’s co-founder who will be presenting the seminar. “But it is also true that the majority of consumers are going online first for all their shopping experiences, from furniture to cars, which is why it is imperative that furniture retailers begin creating relevant interactions with consumers on their websites during the crucial online research phase. We can help retailers understand how to do this.”
Seventy percent of buyers are shopping online to research their purchases and the average furniture shopper has cut back their showroom visits from 5 to 6 per Saturday morning to just 1.8. According to Hill, retailers who implement PERQ technology to ‘virtually’ guide their websites into having relevant, real-time interactions with visitors are experiencing a 1,000% uplift in web engagement. For example, if a customer is looking for a sofa, the website will engage with her/him about sofa preferences and/or special offers on sofas versus randomly offering up a mattress deal, while also asking the customer questions to gain greater understanding into his/her needs.
“With PERQ, we’re now able to track which website visitors are converting into in-store buyers,” said Jon Greenbaum of Washington-based Greenbaum Home Furnishings. “And we’re seeing a huge increase in engagement on our website – inquiries are up by 162% and the time consumers are spending on our site has increased by 11%.”
In a recent case study of another furniture retailer using PERQ’s FATWIN Web Engagement platform, the retailer reported a 544% increase in web engagement, as well as a 5x increase in the amount of data collected versus a static form – all of which helped convert those online visitors into showroom customers.
“Creating a successful website is not a mystery – it’s as simple as replicating your successful showroom tactics online. In store, you interact with customers – answering questions and engaging them a little deeper to keep them moving down the buying funnel – your website can do the same,” says Hill. “Interaction helps customers feel more comfortable and ask more questions – if you just give them a static web form, you are driving consumers are away from your website.”
Source From : http://www.pressreleaserocket.net/personalized-website-experiences-key-to-moving-online-consumers-into-furniture-showrooms/
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